When managing a licensed brand such as ‘Virgin’, domain names must be co-ordinated with local affiliates to ensure they adhere to centralised strategies. Neil Hobbs at Virgin Enterprises Ltd talks to IP Scan about how the company has developed its domain name strategy to successfully address these issues.
A well-recognised and highly respected brand since its inception in 1970 by the Virgin Group’s head and founder, Sir Richard Branson, Virgin has successfully been applied to a diverse range of goods and services across the leisure, entertainment, transport and telecommunications industries. With a reputation for innovation, supporting customers and fun, Virgin is now a truly global brand that spans multiple market sectors and regions. With a broad brand portfolio, the job of managing and protecting the Virgin name globally, as with many multinational corporations, can be a challenge.
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